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Task
Create nostalgic social media content for Capri Sun that connects with adult audiences by evoking childhood memories, fostering emotional connection, and positioning Capri Sun as a joyful escape from adulthood.
Insights
Adults Long for Simplicity: Many adults feel overwhelmed by the pressures of modern life and look to nostalgic moments as a form of emotional comfort.
Shared Childhood Staples: Capri Sun was a staple in many childhoods, making it a unifying symbol of simpler, happier times. Visual Storytelling Resonates: Nostalgic content, when paired with vibrant visuals and authentic storytelling, can rekindle emotional ties to a brand.Playful Marketing is Memorable: Brands that lean into humor, fun, and relatable childhood experiences tend to stand out.
Solutions
Campaign Concept: "Would You Rather"
Create a series of TikTok/videos where adults are asked "Would they Rather" to some fun questions, invite the subtle hint of childhood fun in by using a Capri Sun as the microphone.
